Earlier today (18 Nov), Singapore Post (SingPost) officially launched its MyPostman campaign islandwide, encouraging households and businesses across Singapore to get to know the postman serving them, while providing a platform for direct feedback and ratings on postal services.
The nation roll-out comes after a successful trial held between 16 July and 16 September 2019 in Yishun and Bukit Timah.
According to SingPost, the trial, which covered over 130,000 households served by 80 postmen, saw an overwhelming support by residents. Over the two-month period, about 1,000 ratings were achieved, with an average score of 4.5 stars out of a maximum of 5, given to the postmen.

Image from SingPost
As part of the campaign, close to 2 million sets of fridge magnets will be distributed to every residential household and business unit across Singapore in phases from now until the end of the year. The set of colourful fridge magnets will contain information on the MyPostman.sg website, as well as a QR code that users can scan using their mobile devices to access the website.
Since the start of this month, households have been receiving their fridge magnets, as the campaign rolls out to more districts across Singapore progressively. Residents can access the website and key in their postal code to find out the postman serving their area. Additionally, residents can also provide feedback, words of encouragement, or rate the service they have received.
To be launched in phases from now until the end of the year, the detailed roll-out dates are as follow:
Image from SingPost
MyPostman was conceived earlier this year to establish a better bond between residents and their postman, as well as to build a better understanding of Singapore’s postal workforce and to elevate SingPost’s level of service. The concept behind the campaign lends its roots from Singapore’s kampung days, where residents were deeply acquainted with their postmen – whom they typically interact on a daily basis whenever mail was delivered.
“The campaign was designed to build stronger bonds between the community and their postmen, and the trial has shown us so,” said Mr Robin Goh, Group Chief Brand & Communications Officer at SingPost.
“The positive feedback from the residents have also helped in boosting the morale of our workforce and bolster the pride they take in being part of the Singapore postal workforce,” he added.
SingPost encountered heavy criticism for its poor service standards early this year
Despite the fact that SingPost is seemingly ending the year on a good note with this newly introduced campaign that managed to garner a positive response by Singaporeans during its trial phase, let us not forget how 2019 started off for SingPost.
As the year kicked-off, SingPost had been receiving plenty of attention from the public, but for all the wrong reasons.
On 10 January, a massage parlour owner said SingPost had failed to fulfil their end of a commercial agreement when they failed to deliver on the promised service of printing and distributing 65,000 flyers to homes and businesses around the island. The business owner had apparently paid $7,000 for SingPost’s printing and distributing service.
Not only did SingPost fail to do the job, the owner of the massage parlour, Mr Johnson Tan, said that SingPost had even tried to fool him into thinking that the services had indeed been carried out when in fact it was not.
If that is not bad enough, the company had also been receiving myriad of complaints from Singaporeans after their postmen left delivery-failure notice in their doorsteps even though someone was at home to receive the parcel.
In response, SingPost took to their Facebook page on 14 January to apologise for the inconvenience that they had caused to the public, adding that they will look into the matter and further improve their services.
While SingPost can be commended for having an apologetic character, it didn’t help that their services took a turn for the worse after that.
On 28 January, Facebook user Alyce Kathlyn took to Facebook to post eight photos, showing unopened letters and packages discarded in a public dustbin at Ang Mo Kio. She claimed that the postman had discarded the letters and parcels in the bin.
Following SingPost’s investigation into the matter, a postman serving areas in Ang Mo Kio was arrested on 29 January. SingPost also apologised “unreservedly” to the residents who were victims of the incident.
Subsequently, the Infocomm Media Development Authority (IMDA) announced on 7 February that it will impose a financial penalty of S$100,000 on SingPost for its failure to meet the postal Quality of Service (QoS) standards for delivery of local basic letters and registered mail on nine events in 2017.
Moreover, on 29 March, the IMDA once again imposed a financial penalty of $300,000 on SingPost; this time, however, for not meeting the postal QoS standards for delivery of local basic letters, registered basic letters, and international basic letters in 2018.

Subscribe
Notify of
0 Comments
Inline Feedbacks
View all comments
You May Also Like

疑贬低狮城食物 马国麦丹劳椰浆饭宣传片引争议

一则广告若弄不好,会引起两国国民争议,马来西亚麦丹劳就是最好的例子之一。马国麦丹劳推出椰浆饭广告,其中含有贬低新加坡椰浆饭不如马国的好吃,马来西亚国民没兴趣食用该国椰浆饭的内容,令两国网民在网上大吵起来。 马国麦丹劳最近为新推出的椰浆饭做宣传,两周内推出了四则广告。其中一则30秒的宣传广告中,就有 “新加坡和马来西亚椰浆饭大对垒” 的意思。 广告中,一名新加坡男子带着心仪的马来西亚女子,到新加坡小贩中心用餐。女子当时手中还拖着行李,似乎刚刚抵达新加坡。 男子当时用两包纸巾“霸占”好位子后,就到名为“新加坡最好吃椰浆饭”的摊位排队,为自己和女子购买了椰浆饭。 岂知女子看到食物后,仅礼貌性地笑笑后将椰浆饭退给男子,随后就掏出一包标记着“马来西亚制造”的椰浆饭,开始享用。片尾时,女子成功引诱到男子,却不让对方试吃。 广告叙述文写道,“到充满诱惑的外国去,马来西亚人是否能够抵制诱惑并坚持自己所喜欢的东西呢?” 有刻意丑化国人之嫌 该广告引起网民的争议,狮城网民怒斥这是在玩弄国家主义,并且认为自家的椰浆饭绝对不比马来西亚的差,也更具特色。 马国网民当然也不会善罢甘休,直接回敬说马国美味的椰浆饭随处、随时可得。 我国网民表示,有关的广告有些部分令他们决定不满和不恰当,比如用两包纸巾“霸位”、排队时抢先一步排在其他人前面等,似乎在暗喻新加坡人“怕输”行为,甚至怀疑该广告有刻意丑化之举。…

Netizens touched by Minister Lawrence Wong’s emotional tribute to frontline workers; some call it an act to win votes

National Development Minister Lawrence Wong broke down in tears midway through his…

Comedian Sharul Channa shares an incident of workplace harassment by NUSS IQ host Viswa Sadasivan; he apologised “unconditionally”

As a stand-up comedian who also speaks on women’s issues, Ms Sharul…

Pink Dot Video: Someday (Sat, 30 June 2012 @ Hong Lim Park)

Event Information: WHAT: PINK DOT CONCERT 2012 WHERE: Hong Lim Park  …