China Taiping Insurance Group, China’s oldest national insurance brand, has launched a first-ever spectacular advertising campaign at the Hong Kong International Airport, leveraging the joyous ambience of the peak travelling season to maximise effectiveness.
Targeting the international and local travelers passing through the Hong Kong International Airport, a larger-than-life glittering Christmas ball featuring the “China Taiping tree” logo and the number “88” beautifully resembling ribbons, along with several dazzling ceiling banners have been installed at the Arrivals Greeting Hall for the celebration of the insurer’s 88th anniversary as well as Christmas and New Year.
A ribbon-cutting ceremony to unveil the celebratory installations was held on 1st December and officiated by Mr. Wang Xin, CEO of China Taiping Life Insurance (Hong Kong) Co., Ltd, a subsidiary of China Taiping Insurance Group which also marked their 2nd anniversary of operation in Hong Kong.
As part of the Group’s campaign for promoting China Taiping’s brand awareness, Hong Kong International Airport was chosen as the major venue to celebrate their anniversary, and to share the festive happiness with passengers during the peak travelling season. The airport offers an ideal visibility outreach to reinforce their brand image as the leading domestic and international first-class comprehensive financial insurance group.
Ms. Shirley Chan, Managing Director of JCDecaux Transport, said, “JCDecaux Transport are extremely happy to help to create this festive and anniversary decoration of China Taiping Insurance Group’s at the Arrivals Greeting Hall, which is one of the most premium locations for international brands to create impactful experiential exposure in Christmas time, so as to engage passengers through smartphones to create e-cards for a memorable travel experience.”
“Special thanks to Airport Authority Hong Kong for the great support on making this campaign a success,” she added.
In addition to the attractive Christmas ball installation, ceiling banners, external bill boards and lightboxes, photo booth for creating personalized e-cards and card printing service interacts with visitors and further uplifts the overall ambience for China Taiping’s celebration campaign at the airport.