On Monday (30 March), Impossible Foods, a planet-first food tech company, announced that it is celebrating Earth Month with a new campaign that aims to showcase the collective impact of choosing a plant-based diet, and how individual food choices can reduce Singapore’s total environmental impact.
Throughout Earth Month, Impossible Foods is dedicated to help customers in Singapore and Hong Kong to see the positive environmental impact of choosing plant-based meat over its animal-based counterpart.
The company will reward meat-loving customers who choose Impossible dishes from participating restaurants – whether they dine out, or choose to deliver in – with special limited edition Earth Month pins and stickers.
What’s more, on Earth Day itself (22 April), key partners including Three Buns, Nam Nam, Pizza Express, and PS. Cafe will celebrate the day by giving out exclusive merchandise like tote bags, sustainability cutlery, and socks to all customers.
Throughout the month, customers who are eager for more Impossible merchandise can scan QR codes from all of the participating restaurants and share the sustainability savings infographic on their Instagram for a chance to win Earth Month tote bags. For more details, click here.
At the end of the campaign, Impossible Foods will unveil the total sustainability impact across all of the participating restaurants, driven entirely by the planet-conscious choices made by Singaporeans and Hong Kongers.
“Just one year after we launched in Singapore, Impossible meat is being sold by nearly 300 restaurants across the city. It’s very clear to us that consumers love the craveable, meaty deliciousness that makes our product so special. Since they already know how tasty our product is, this Earth Month we chose to launch a campaign to highlight how environmentally impactful our individual diet choices can be, when all of us choose plant-based meat over the animal version,” said Jordan Sadowsky, Director of Global Expansion at Impossible Foods.
“Most people don’t know this, but choosing Impossible Burger [of 113g serving size] over beef from cows uses a fraction of the water [87% less], land [96% less], and greenhouse gas emissions [89% less],” he added.
Ultimately, Impossible Foods exists to reduce the need for animal agriculture, which plays a significant role in climate change and biodiversity. Using science and technology, Impossible Foods replicates the meaty taste and deliciousness that people love in meat, using plant-based ingredients with a significantly lower environmental impact.
Just in 2019 alone, the impact of Singaporean consumers choosing Impossible Burger over beef from a cow saves environmental resources equivalent to:
- More than 3.8 million square meters of land saved, roughly the land area of 538 football fields or 3.8 times the size of Gardens by the Bay
- Over 96 million water bottles worth of water (0.5L each)
- The greenhouse gas emissions of more than 7 million km driven in a car