• About Us
    • Fact Checking Policy
    • Ownership & funding information
    • Volunteer
  • Subscribe
  • Letter submission
    • Submissions Policy
  • Contact Us
The Online Citizen Asia
  • Opinion
    • Editorial
    • Commentaries
    • Letters
    • Comments
  • Current Affairs
    • Singapore
    • Malaysia
    • Indonesia
    • China
    • ASEAN
    • Asia
    • International
  • Finance
    • Economics
    • Labour
    • Property
    • Business
  • Community
    • Arts & Culture
    • Consumer Watch
    • NGO
    • Lifestyle
    • Travel
  • Politics
    • Civil Society
    • Parliament
    • Transport
    • Education
    • Environment
    • Health
    • Housing
  • Law & Order
    • Legislation
    • Court Cases
No Result
View All Result
  • Opinion
    • Editorial
    • Commentaries
    • Letters
    • Comments
  • Current Affairs
    • Singapore
    • Malaysia
    • Indonesia
    • China
    • ASEAN
    • Asia
    • International
  • Finance
    • Economics
    • Labour
    • Property
    • Business
  • Community
    • Arts & Culture
    • Consumer Watch
    • NGO
    • Lifestyle
    • Travel
  • Politics
    • Civil Society
    • Parliament
    • Transport
    • Education
    • Environment
    • Health
    • Housing
  • Law & Order
    • Legislation
    • Court Cases
No Result
View All Result
The Online Citizen Asia
No Result
View All Result

S'porean diners spare the land equivalent to three times the size of Changi Jewel by eating Impossible Foods' plant-based meat during Earth Month

by The Online Citizen
14/05/2020
in Environment, Food
Reading Time: 4 mins read
1

Source: Impossible Foods

Throughout April, meat-loving diners across Singapore and Hong Kong demonstrated the big difference that individual food choices can make for the planet with Impossible Foods’ Earth Month campaign.
By choosing plant-based meat dishes from the planet-first food tech company over the animal-based equivalent, Singapore’s consumers saved 102,113 sq meters of land, 46,509 kg of CO2, and 1,275,468 litres of water.
This is the equivalent to:

  • Roughly the land area of 391 tennis courts or three times the size of Jewel Changi Airport
  • Over 2,550,936 million water bottles worth of water (0.5L each) or the water footprint of 16,846
    showers averaging 10 minutes
  • The greenhouse gas emissions of more than 222,276 km driven in a car

Contributing to the strong Earth Month results, Deliveroo Singapore saw a 53 per cent increase in orders for Impossible dishes from key restaurant partners Three Buns, Nam Nam, Pizza Express, and PS. Cafe throughout April, compared to March.
Top selling dishes included Three Buns’ Impossible Chedda and PS.Cafe’s long-standing PS. Impossible Burger, a favourite in Singapore since its launch in 2019.
“It has been very exciting to see the positive feedback from consumers to our Earth Month campaign during April. The cumulative results from Singapore and Hong Kong not only highlight how environmentally impactful our individual choice to consume plant-based meat is, but that food brings people together and helps to support our local restaurants during these challenging times.” said Jordan Sadowsky, Director of Global Expansion at Impossible Foods.
“We hope that more consumers will now choose Impossible Burger over beef from cows knowing that it uses a fraction of the water, land and greenhouse gas emissions. Partner that with Impossible meat’s craveable, meaty deliciousness and it’s a win-win,” he added.
Eat Impossible, love Impossible
Special Earth Month dishes included a new plant-based menu from Three Buns by Potato Head, featuring new burgers like the Impossible Hombre, a Mexican-inspired stack with Impossible hot chilli and roasted peppers, set to stay on permanent menu after selling over 500 burgers throughout Earth Month, with the restaurant selling close to 2,500 Impossible menu items over the course of the month in total.
NamNam also saw a surge in sales for its Pho Impossible, resulting in 56 per cent for total Impossible items sold across its restaurants during April, while Pizza Express’ Impossible Teriyaki Pizza outsold other Impossible items on menu by 48 per cent across its restaurants.
PS. Cafe also launched the all-new Impossible Bombay Koftas served with a cauliflower and potato hash, which will stay on its menu permanently.
New restaurant partners Straits Chinese, Chilli Padi, and Springleaf Prata Place also joined the mission by offering locally inspired delights, such as Impossible Nyonya Nogn Hiang, Impossible Rendang Burger, and Impossible Murtaburger, respectively.
Consumers could also tuck into Italian, Mexican, and Peranakan cuisine from existing restaurants partners including Impossible Pizzaiola from Extra Virgin Pizza, Tex Mex Breakfast with Impossible Chilli from Overeasy, as well as Impossible Burritos, Tacos and Quesadillas from Stuff’d, and Impossible Satay from Singapore-based restaurant group Violet Oon.
Impossible Foods is on a mission
Impossible Foods exists to reduce the need for animal agriculture, which plays a significant role in climate change and biodiversity. Using science and technology, Impossible Foods replicates the meaty taste and deliciousness that people love in meat, using plant-based ingredients with a significantly lower environmental impact.
The Impossible Burger (of 113g serving size), compared to the same amount of ground beef from a cow, uses 96 per cent less land, 87 per cent less water. and 89 per cent less greenhouse gasses. For the consumer, it means that this saves 7 square meters of land, 3 kg of CO2, and 84 litres of water.

For just US$7.50 a month, sign up as a subscriber on The Online Citizen Asia (and enjoy ads-free experience on our site) to support our mission to transform TOC into an alternative mainstream press.

Related Posts

Singapore warns slower economic growth in 2023
Labour

Less than 1 in 10 jobs created in first three quarters of 2022 went to Singaporeans?

28/01/2023
Peru Congress rejects president’s plan for early elections
AFP

Peru Congress rejects president’s plan for early elections

28/01/2023
UMNO purging members as it sacks former health minister Khairy and suspended ex-defence minister Hishammuddin
Malaysia

UMNO purging members as it sacks former health minister Khairy and suspended ex-defence minister Hishammuddin

28/01/2023
WHO panel in talks on COVID emergency status
AFP

WHO panel in talks on COVID emergency status

27/01/2023
AFP

Two years after Myanmar coup, UN says situation ‘catastrophic’

27/01/2023
Grab driver supposedly earned $5,227.82 in a week prior CNY, netizens voice worries over his health
Community

Grab driver supposedly earned $5,227.82 in a week prior CNY, netizens voice worries over his health

27/01/2023
Subscribe
Connect withD
Login
I allow to create an account
When you login first time using a Social Login button, we collect your account public profile information shared by Social Login provider, based on your privacy settings. We also get your email address to automatically create an account for you in our website. Once your account is created, you'll be logged-in to this account.
DisagreeAgree
Notify of
Connect withD
I allow to create an account
When you login first time using a Social Login button, we collect your account public profile information shared by Social Login provider, based on your privacy settings. We also get your email address to automatically create an account for you in our website. Once your account is created, you'll be logged-in to this account.
DisagreeAgree
1 Comment
Newest
Oldest Most Voted
Inline Feedbacks
View all comments

Latest posts

Singapore warns slower economic growth in 2023

Less than 1 in 10 jobs created in first three quarters of 2022 went to Singaporeans?

28/01/2023
Peru Congress rejects president’s plan for early elections

Peru Congress rejects president’s plan for early elections

28/01/2023
UMNO purging members as it sacks former health minister Khairy and suspended ex-defence minister Hishammuddin

UMNO purging members as it sacks former health minister Khairy and suspended ex-defence minister Hishammuddin

28/01/2023
WHO panel in talks on COVID emergency status

WHO panel in talks on COVID emergency status

27/01/2023

Two years after Myanmar coup, UN says situation ‘catastrophic’

27/01/2023
Grab driver supposedly earned $5,227.82 in a week prior CNY, netizens voice worries over his health

Grab driver supposedly earned $5,227.82 in a week prior CNY, netizens voice worries over his health

27/01/2023
Philippines to appeal ICC resumption of drug war probe

ICC grants new inquiry into Manila’s deadly ‘war on drugs’

27/01/2023
Minister refutes claims of Malaysia consulting Singapore on housing policy due to its inefficient civil service

Minister refutes claims of Malaysia consulting Singapore on housing policy due to its inefficient civil service

27/01/2023

Trending posts

Two Indian nationals paid about S$330 and S$730 respectively for forged certificates submitted in their S-Pass application

MOM found issuing EPs meant for foreign PMETs to PRC waitress and general worker

by Correspondent
26/01/2023
40

...

Earning only S$400 a month, delivery-rider turned hawker threw in the towel after two years of running a rojak stall

Earning only S$400 a month, delivery-rider turned hawker threw in the towel after two years of running a rojak stall

by Yee Loon
26/01/2023
24

...

Ho Ching breaks silence over Temasek’s write down of its US$275 million investment in FTX, says it “can afford to be contrarian”

US regulator questions VCs’ due diligence work prior to investing in FTX; Ho Ching says Temasek can afford to be contrarian

by The Online Citizen
24/01/2023
28

...

Indian rupee falls 60% since signing of CECA while Singapore becomes top investor in India

by Correspondent
25/01/2023
56

...

Temasek and GIC reportedly in talks with Adani Group accused of “brazen” market manipulation and accounting fraud

Temasek and GIC reportedly in talks with Adani Group accused of “brazen” market manipulation and accounting fraud

by The Online Citizen
26/01/2023
49

...

S'porean diners spare the land equivalent to three times the size of Changi Jewel by eating Impossible Foods' plant-based meat during Earth Month

by The Online Citizen
14/05/2020
1

...

May 2020
M T W T F S S
 123
45678910
11121314151617
18192021222324
25262728293031
« Apr   Jun »
  • About Us
  • Subscribe
  • Letter submission
  • Contact Us

© 2006 - 2021 The Online Citizen

No Result
View All Result
  • Opinion
    • Editorial
    • Commentaries
    • Comments
  • Current Affairs
    • Malaysia
    • Indonesia
    • China
    • ASEAN
    • Asia
    • International
  • Finance
    • Economics
    • Labour
    • Property
    • Business
  • Community
    • Civil Society
    • Arts & Culture
    • Consumer Watch
    • NGO
  • Politics
    • Parliament
    • Transport
    • Education
    • Environment
    • Health
    • Housing
  • Law & Order
    • Legislation
    • Court Cases
  • Lifestyle
    • Travel
  • Subscribers login

© 2006 - 2021 The Online Citizen

wpDiscuz