Data-driven algorithms transformed the advertising industry, but new AI tools are poised to disrupt it further.
Brands like Coca-Cola and Stradivarius are experimenting with AI-generated content, while agencies like Seedtag are leveraging contextual advertising. However, controversy arises as AI-generated models replace human talent, sparking debate about value and cost savings.
As AI tools become more accessible, the industry faces uncertainty as to whether they will enhance or undermine traditional advertising practices. The entry of Meta and Google further intensifies the disruption, leaving ad agencies questioning their future.