To make it easier for customers to lead a more eco-friendly lifestyle, Singapore’s most-loved food delivery service, Deliveroo, has teamed up with Singapore’s most well-known plant-based brand, Impossible Foods, to help them leave a green footprint — one meal at a time.
From 15 September till 15 October 2021, Deliveroo and Impossible Foods have pledged to plant one tree in the Amazon rainforest for every Impossible dish ordered on the platform — capped at first 2,000 orders.
Over 200 participating restaurants — including Da Paolo, Three Buns, and PS.Cafe — are serving up a wide selection of delicious plant-based options for the campaign.
Customers can order in a feast for themselves or for their families and friends, with peace of mind that they’re doing their part for a better tomorrow.
Ordering a dish made with award-winning Impossible™ Beef is already an eco-friendly decision because each 113g serving uses 87 per cent less water, 96 per cent less land, and 89 per cent less greenhouse gases than conventional ground beef from cows.
The tree-planting will be conducted by environmental charity One Tree Planted, which aims to restore the ten-million-year-old network of dense forests that makes up the Amazon.
The Latin American rainforest comprises half of the planet’s remaining tropical forests, and is an incredibly important area for carbon capture. What’s more, a significant part of the landscape has been converted for the production of food, with up to 80 per cent of deforested land being used to raise cows.
“Amazing food doesn’t need to come at a huge cost to the environment. At Deliveroo, we’re committed to giving foodies more sustainable choices in the way that they eat and how they eat it,” said Sarah Tan, General Manager at Deliveroo Singapore.
“Impossible dishes on Deliveroo already make it easier for consumers to choose a more sustainable meal, so the partnership with Impossible Foods to plant trees in the Amazon is another irresistible reason to satisfy cravings while contributing to a better planet every day. We’re excited to rally foodies together, one Impossible dish at a time!”
The collaboration between Deliveroo, Impossible Foods, and One Tree Planted was first launched in Hong Kong earlier this year with over 50 participating restaurants.
Nearly 700 trees were pledged to be planted by the end of the 10-day campaign.
