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Singapore’s product interests “the most influenced” by celebrities from Western pop culture, iPrice’s study reveals

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Singapore’s product interests were “the most influenced” by celebrity and influencer endorsements from the Western pop culture, alongside the Philippines, according to the latest study by iPrice Group on Wednesday (2 June).

iPrice, an e-commerce aggregator platform, conducted a study on how Hollywood brand ambassadors and Western media shape Southeast Asians’ online interest in products, from the recent Questlove’s golden Crocs, Kanye West’ Yeezy to cryptocurrency.

The study revealed that Google searches of cryptocurrency increased after entertainment influencers publicly made statements about the digital currency.

For instance, Elon Musk tweeted about Dogecoin in December last year, bringing the Google searches of cryptocurrency increased by 143 per cent and 53 per cent in Singapore.

iPrice’s graph also indicates a surge in Google searches of cryptocurrency in February this year, after CEO of Twitter Jack Dorsey, American rapper Jay Z and Snoop Dogg put on a good word about it and Tesla announced its $1.5 billion purchase of bitcoin.

Google searches of cryptocurrency reached an all-time high in April this year after Paris Hilton talked about bitcoin and non-fungible token (NFT).

“One may argue that cryptocurrency is just a really hot market at the moment. After all, the surge in search volume was also experienced in other Southeast Asian countries.

“But all these statements from Western influencers may have helped spread this information, especially to the general public,” said iPrice.

A surge in Google searches of Crocs

Meanwhile, iPrice’s study revealed that Google searches of the brand Crocs would soar in Singapore and the Philippines every time the brand engages in a collaboration.

It noted that the search interests for Crocs surged in April this year by 243 per cent and 244 per cent compared to May 2019 in Singapore and the Philippines respectively.

A similar trend can be seen last year when the highest peak occurred last December.

It discovered that Google searches of Crocs skyrocket by 155 per cent more in Singapore, and 278 per cent more in the Philippines, after Crocs announced Indian actress Priyanka Chopra’s endorsement and American singer Post Malone’s collaboration in December last year.

Other high-end collaborations worth mentioning are Justin Bieber’s in October last year and rapper Bad Bunny’s in September last year, amounting to a total of 373,770 searches in both countries.

Google searches saw an 84 per cent and 85 per cent increase in July last year when compared to the same month in 2019, which occurred after Crocs announced its collaboration with the famous western fast-food chain, Kentucky Fried Chicken (KFC).

Hype for “the most expensive sneakers”

In addition, iPrice also noted that the hype for the most expensive sneakers would emerge on forums and social media days before a certain pair of sneakers becomes available in Singapore and the Philippines.

“This happens with Kanye West’s Yeezy, the most expensive sneakers which recently sold for the eye-watering price of $1.8 million. Every time Kanye dropped hints on the latest Yeezy models, there were spikes on its Google searches in Singapore and the Philippines,” it stated.

What’s more, iPrice observed that the hype reached crescendo almost every end of the year.

“In December 2019, Kanye announced the release of Yeezy Boost 350 V2 Yeezreel, which soared to 122 per cent and 132 per cent compared to the beginning of the year in Singapore and the Philippines respectively.

“In December 2020, the brand reached a 58 per cent and 37 per cent increase as Kanye released its 2020 Yeezy Boost 350 V2 Bred release,” it asserted.

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ST Telemedia Global Data Centres reinforces commitment to Digital India with US$3.2 billion investment

ST Telemedia Global Data Centres (STT GDC) is investing US$3.2B to expand its data centre capacity in India by 550MW, tripling its IT load. The move supports India’s growing digital economy and aligns with PM Modi’s Digital India vision, discussed during his recent visit to Singapore.

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ST Telemedia Global Data Centres (STT GDC), a leading data centre colocation services provider headquartered in Singapore, has announced a major investment of US$3.2 billion (INR 26,000 crores) to significantly expand its data centre capacity in India.

This investment will add 550MW of data centre capacity over the next 5-6 years, nearly tripling the Temasek-backed company’s IT load capacity to meet the increasing demands of India’s rapidly growing digital economy.

The expansion is set to support the surge in data consumption, cloud computing, digital transformation, and the adoption of artificial intelligence (AI) applications across India. STT GDC, which already holds a 28% market share in India by revenue, views this move as a reflection of its confidence in the country’s digital infrastructure needs and the broader vision of Digital India.

“India’s digital economy is growing at almost three times the overall GDP growth rate and is expected to reach US$1 trillion by 2027-2028,” said Bruno Lopez, President and Group CEO of STT GDC.

“As we celebrate our 10th anniversary, this ambitious expansion underscores our commitment to Digital India, and we are confident in our ability to contribute to its long-term success.”

STT GDC India, majority-owned by STT GDC in partnership with Tata Communications Ltd, currently operates 28 data centres across 10 cities with a total capacity of over 318MW.

It serves approximately 1,000 enterprise clients, including many Fortune 500 companies. STT GDC India has also been recognized as a Great Place to Work for five consecutive years and is ranked among the Best Places to Work in Asia.

The announcement follows STT GDC’s participation in a Business Roundtable with Indian Prime Minister Narendra Modi on 5 September 2024, hosted by the Singapore Business Federation.

This strategic engagement further emphasizes STT GDC’s commitment to supporting India’s digital transformation through long-term investment and collaboration.

Prime Minister Modi’s visit to Singapore resulted in various agreements across key sectors, including a healthcare cooperation agreement between India and Singapore to collaborate on healthcare delivery, medical research, and digital health solutions.

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Giant to shut Toa Payoh supermarket in September, ninth closure in 2024

Supermarket chain Giant will shut its ninth store in Singapore by September 2024, citing tough competition from online retailers and grocery rivals. The Toa Payoh outlet is part of a series of closures this year, reflecting broader regional challenges for its parent company, Dairy Farm International (DFI).

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SINGAPORE: Supermarket chain Giant will close its ninth store in Singapore by September 2024 as it faces intense competition from online retailers and other grocery chains.

The store, located in Toa Payoh Lorong 4, is the latest in a series of closures that have taken place this year, as reported by The Straits Times.

Since February, Giant has shut down a hypermarket in Sembawang Shopping Centre, supermarkets in Bishan, Ang Mo Kio, and Bukit Panjang, along with four smaller “Express” stores in Nanyang Technological University, Pasir Ris, Redhill, and Punggol.

Following the closure of the Toa Payoh outlet, Giant will operate 45 stores across Singapore, down from 53 earlier this year.

Despite these reductions, the grocer has also opened a new outlet in Tengah in 2024.

From 2020 to 2023, the number of Giant stores in Singapore remained relatively stable, hovering between 53 and 55.

However, the recent closures highlight broader challenges faced by its parent company, Hong Kong-based Dairy Farm International (DFI), which has seen a contraction in its regional presence.

DFI, which first entered the Malaysian grocery market in 1999, exited the country in March 2023 by selling its stake in GCH Retail, the operator of the Giant, Mercato, and Giant Mini chains.

Similarly, in 2021, PT Hero Supermarket, a retail group majority-owned by DFI, closed all of its Giant supermarkets in Indonesia after the group’s revenue fell by 34% year-on-year.

In April, the Business Times reported that DFI had put the 9,731 sq ft Housing Board retail unit in Toa Payoh, currently occupied by Giant, up for sale at a guide price of S$16.5 million.

The company stated that the sale was part of a strategy to reallocate resources and focus on improving customer experience in other stores.

DFI’s half-year earnings report published on 1 August 2024 revealed that its food operations in Singapore experienced declining sales due to challenging consumer sentiment.

Despite this, the group posted underlying profit growth, reaching US$76 million.

The company attributed this profitability boost to an improved product margin mix and effective cost control measures.

In response to the Singapore’s Toa Payoh outlet closures, a DFI spokesperson told ST that the company continuously evaluates its store network and adapts to market trends and consumer needs.

“Giant and Cold Storage remain core businesses of DFI Retail Group, and our commitment to growth and expansion in Singapore remains unchanged,” the spokesperson added.

According to DFI’s official website, the group operates in 13 countries and territories, with around 11,000 outlets and a workforce of approximately 200,000 employees.

In Singapore, DFI operates not only Giant supermarkets but also 7-Eleven convenience stores and the Guardian health and beauty chain.

The group’s parent company, DFI Retail Group Holdings Limited, is incorporated in Bermuda and is primarily listed on the London Stock Exchange under the equity shares (transition) category, with secondary listings in Bermuda and Singapore.

DFI’s businesses are managed from Hong Kong by DFI Retail Group Management Services Limited, through its regional offices. The group is a member of the Jardine Matheson Group.

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