In the wake of students struggling to cope with the rising costs of university fees, there has been a rise in the number of sugar baby signups from Singaporean universities who are seeking financial support from wealthy, affluent men via Sugarbook.

From 2018 to 2019, Sugarbook, Asia’s most critically-acclaimed online dating brand, saw a 32% leap in the total of university student signups – which inadvertently illustrates university students seeking for financial support from sugar daddies or sugar mummies in Singapore.

In case you’re unfamiliar with the terminologies, a “sugar baby” is a person who receives benefits financially and materialistically in exchange for a relationship.

Meanwhile, a “sugar daddy” or “sugar mummy” is the one who provides those benefits and gets into a relationship with a sugar baby.

Infographic from Sugarbook

According to a report by Sugarbook titled “An Alternative Solution to Rising University Fees: Sugar Dating”, there are now over 2,000 university-going sugar babies signed up on the app. The report includes a list of top 10 sugar baby universities in Singapore.

Topping the list is Singapore’s Nanyang Technology University (NTU) with 643 students signups, while the runner-up is Singapore’s Institute of Management (SIM) with 487 signups.

Singapore’s global superstar, the National University of Singapore (NUS), tails closely behind with 413 signups.

Interestingly, though on a lesser ecclesiastical playing field, the list even saw Singapore Bible College raking in on the number ten spot with 12 students signed up as sugar babies.

“Driven by the ever-soaring costs of tuition fees, families that cannot afford to pay the outrageous costs of higher education are pushed towards taking out loans,” commented Darren Chan, Founder and CEO of Sugarbook.

“Even worse, students are plagued with juggling multiple jobs while pursuing their studies and oftentimes end up dropping out as they are unable to cope with the pressure. On average, a sugar baby gets up to SGD 2,000 in monthly allowances which could prove great help to a struggling university student,” he added.

“Sugar daddies and sugar mommies don’t only come in the form of providing financial assistance, rather they also serve as mentors, offering a host of financial guidance, networking opportunities and career advancements, among others – in the name of raising the career and lifestyle game of aspiring professionals while they’re still in university.”

23-year-old university graduate shared her experience as a sugar baby in Singapore

In an interview with AsiaOne back in January, Felice Ang, a 23-year-old university graduate talked about her life as a sugar baby.

She shared how and why she got into the sugar dating scene, the process of finding a sugar daddy, and if providing sexual services is part of the job.

Unlike the stereotypical seen on televisions, she said she discovered sugar dating through her university peers, not through suspicious connections.

According to her, both of her parents – who work in the food and beverage (F&B) industry – found it hard to pay for her expensive student loans. Also, when having two part-time jobs could not secure her education anymore, she resorted to try sugar dating.

Ms Ang said that she did not have any complaints regarding the physical aspect of the job, noting that she sets clear boundaries beforehand, which helps her to have a respectful relationship with her sugar daddy.

Men mainly pay for her companionship, she added. Luxurious items such as a HP laptop, custom-made Pandora necklace, and the iPhone 11 are benefits that she receives courteously.

Despite having paid for her companionship, Ms Ang disclosed that her relationship with two sugar daddies naturally evolved to a sexual one. Both relationships were mutually exclusive, and she would treat her sugar daddy as her boyfriend.

Regardless of the job’s nature, there is some good that comes out of it as well. Ms Ang shared that after engaging in a relationship with a 35-year-old British divorcee, he managed to pick himself up from the divorce and learn on how to date again.

Speaking on the notion of married men, Ms Ang rejects the idea of a sugar baby being in a relationship with a married man. She firmly believes that it is immoral to do so.

Ultimately, she remarked that sugar dating is a genuine job and also a good way to discover what one wants in a relationship.

Notify of
Oldest Most Voted
Inline Feedbacks
View all comments
You May Also Like

Law Minister K Shanmugam will only deliver ministerial statement in Parliament in November after the Police and AGC completed their reviews on Parti Liyani’s case

The Minister for Home Affairs and Law K Shanmugam revealed on Friday…

56 new cases of COVID-19 infection in S’pore; 52 locally transmitted cases, 14 unlinked

As of Tuesday noon (17 Aug), the Ministry of Health (MOH) has…

Netizen's mixed reaction towards OWNDAYS employees during Tiong Bahru incident

Two employees of optical shop Owndays was physically and verbally abused on 4…

代表律师:李光耀签遗嘱时清醒 大法官:林学芬未必意图不轨

2月21日,纪律审裁庭发表裁决报告,裁定李显扬妻子林学芬,为已故建国总理李光耀准备遗嘱一事,专业行为失当,违反律师专业法令。 8月13日,律师公会向三司特别庭(Court of Three Judges)寻求裁决,林学芬违反法律专业法令,要求将她除名。 三司特别庭也是我国处理律师失当行为的最高纪律机构。如经裁定有罪,律师可面对罚款、被停职甚至是直接解除律师执业。 三司以大法官梅达顺为首。他在昨日指出聆讯重点,在于执行最后遗嘱阶段,李光耀与林学芬是否属于“律师和客户”关系;以及林是否有失当的专业行为。 林学芬代表律师辩护,林是以家属身份协助李光耀处理遗嘱行政事务;至于律师公会则指林学芬过程中,已主动以律师身份协助拟定最后遗嘱,且有份收其中一份正本。 昨日的聆讯耗时五小时,三司决定将再择日作出裁决。基于防疫措施,林学芬和李显扬,也透过线上方式参与聆讯。 律师公会认为,林学芬似乎未谨记把客户利益放在首位,涉嫌在16小时内误导李光耀签遗嘱。而当时体弱的李光耀也未咨询其他律师。 林学芬的代表律师是前总检察长温长明与高级律师陈伟庆,否认纪律审裁庭早前的裁决。 温长明更强调,律师公会与纪律审裁庭,忽略了李光耀签遗嘱是清醒的!也未有证据能证明,李光耀不明白遗嘱内容。再者,平均分配遗产给三个子女也不是新主意,那么最终遗嘱也反映了李光耀意愿,林学芬帮忙执行遗嘱又有何过失呢?…