Sign of StarHub along the Orchard Road. StarHub Ltd is one of the three major telcos in Singapore from Shutterstock.com

StarHub will cease the provision of cable services after 30 June 2019 as Singapore continues to rapidly digitalis.

Announced by StarHub on Thursday (1 November), it said that it wants its customers to enjoy the latest services, technology, content and digital innovation that are best enabled over fibre.

The company said that it is assisting cable customers to get their homes onto fibre connectivity and start enjoying the benefits of smarter living experiences that will enable increase in comfort and peace-of-mind at home.

Mr Donovan Kik, Vice President of Segment and Marketing, StarHub, said, “We constantly refresh our service offerings to ensure they are aligned with what our customers desire, including the best possible service standards and more choices on the most modern all-fibre broadband network where they can enjoy faster internet surfing speeds as well as higher quality pay TV services with better interactivity and smarter features.”

“This way, they would also be well prepared to adopt new, transformative digital services such as in telehealth, asset monitoring and remote learning that will depend on high-speed, low latency communications networks running on fibre,” he added.

StarHub then noted that it is providing all necessary help for cable customers to move to fibre networks, making available a range of promotional offers, including discounted subscriptions, free wireless router, free Fibre TV set-top box rental, and free additional StarHub TV channels. As such, customers need not worry about incurring additional cost for subscribing to fibre services.

In addition, StarHub also said that its technical experts will take care of the end-to-end installation and activation of fibre services for customers, and that include providing home networking advice such as ideal wireless router placement and fibre TV cabling solutions.

StarHub is progressively reaching out to existing cable customers through various channels including letter, phone call and SMS to provide more information and assistance for a smooth transition to fibre networks.

Customers may also submit web requests at StarHub website to receive specific information such as fibre promotional offers and wired or wireless solutions for receiving fibre TV services in their bedrooms and a customer guide to upgrading to fibre is also available at the dedicated site.

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