Mr. Cheng Jiangfei, Managing Director, Huawei Singapore Consumer Business Group, presenting the new HUAWEI nova 3i at a media launch event.

Huawei Singapore Consumer Business Group was amongst the first in the world to unveil the new HUAWEI nova 3i smartphone at a media launch held earlier today at AVRY Singapore.

Currently, the HUAWEI nova 3i is said to be the only mid-range device that carries front facing dual cameras with AI support, offering a photography experience that rivals traditional smartphones. The AI capabilities aren’t just limited to the camera, though. This model integrates AI capabilities with modern design to create a range of new features with the aim of making fundamental smartphone technology accessible to just about anyone. The budget-friendly price tag of S$398 might do just that.

“By integrating the finest of modern design and AI capabilities, the HUAWEI nova 3i boasts a range of new exciting features that pushes the boundaries of innovation,” Cheng Jiangfei, Managing Director, Huawei Singapore Consumer Business Group.

Some other key features of the HUAWEI nova 3i include:

  • Four AI cameras (Front: 24MP and 2MP, Rear: 16MP and 2MP). The AI function can optimise photos by scene to create a true-to-life effect;
  • The newest generation of FullView display that covers 85 percent of the color gamut; and
  • The latest EMUI 8.2 and Huawei’s first quad-core Kirin 710 chip, specifically designed for the nova series.
Nova 3i presented at the launch event

If you’re an avid gamer, you might also be pleased to know that the HUAWEI nova 3i also supports an AI gaming mode that aims to push the performance of the SoC to the maximum while blocking non-critical notifications and calls that could hamper the gaming experience. In addition to the Kirin 710 SoC and 4GB RAM, the HUAWEI nova 3i also uses GPU Turbo to optimize its graphics processing capability, enabling the device to run even the most graphically intensive games.

The HUAWEI nova 3i will be available in both Iris Purple and Black and will be making its public debut on 28 July 2018 at Waterway Point Shopping Mall, East Wing Atrium, Basement 2.

From 11am to 9pm, customers will receive a Casio G-SHOCK Analog-Digital Watch (worth $199) with every purchase of the nova 3i, while stocks last. As part of the debut on 28 July, visitors will also be treated to a day of entertainment with celebrity appearances by local sweethearts Joanna Dong and Boon Hui Lu.

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