Digital Media of the Year survey by trade magazine Marketing has announced Singapore Press Holdings (SPH) and its whole subsidiary SPH magazines’ websites as top advertisers’ and marketers’ preferred choices for their digital media campaign this year in the Local Business & Finance, Women, Motor Vehicles and Parenting categories.
900 industry professionals, with advertisers from major banks, fast-moving consumer goods (FMCG) companies, property and construction, IT and telecommunications firms, as well as travel and tourism companies, were polled in the survey.
The Straits Times reported that almost 73 per cent of client-advertiser respondents were manager-level decision makers and above, with almost half from the most senior ranks.
The Straits Times’ website took first place in the Local News and Current Affairs category. While, AsiaOne in third place.
Financial daily The Business Times’ website topped the Local Business & Finance category for the second consecutive year.
While, SPH Magazines’ herworldPLUS and Cleo came in first and third respectively in women category.
Young Parents won the first place in the Parenting category.
Men’s Health and The Peak won the second place in the Men and Luxury categories.
sgCarMart was chosen to be the first in Motor category. While, SPH print magazines’ Torque’s website was at the second place.
Mr Julian Tan, executive vice-president of Digital Division, SPH, said, “Having many of our online properties ranked highly in their respective categories of the survey is a strong signal to us that we are well-regarded by decision-makers and industry professionals.”
“This is proof that our media offerings have allowed advertisers and clients to achieve concrete and effective results. We are spurred on to continuously innovate and offer more fresh solutions to advertisers and clients,” he added.
Mr Loh Yew Seng, chief executive officer of SPH Magazines, said, “We are honoured to receive this vote of confidence from industry professionals and decision makers. This is a resounding affirmation of our abilities to reach consumers across multiple touch points on the strengths of our ubiquitous magazine brands.”
And added, “We will continue to work with our advertisers to develop robust, 360 marketing solutions and innovate on new channels to reach consumers any time, any where.”
Survey ranking for SPH and SPH Magazines’ websites:
Local News & Current Affairs: The Straits Times (#1); AsiaOne (#3)
Local Business & Finance: The Business Times (#1)
Women: herworldPLUS (#1); Cleo (#3)
Luxury: The Peak Online (#2)
Men: Men’s Health (#2)
Motor Vehicles: SgCarMart (#1); Torque (#2)
Parenting: Young Parents (#1)