MDA head honchos rap on video to get Singapore “creative and connected”

Below is the video – with the lyrics – showing the senior management of the Media Development Authority (MDA) rapping while “selling its message to get Singapore creative and connected”, as reported by the Straits Times (“Rapping MDA officers cause mixed feelings over rapping video”). The original video can be found here on the MDA website.

TOC will leave readers to draw their own conclusions.

Meantime, here are 3 bloggers’ reaction to the video: Mr Brown, Mr Wang, Celluloid Reality.

Here’s the MDA video. Lyrics below as well.

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Yes, yes y’all
We don’t stop
Get creative, can do, rock on!

Yes, yes y’all
We don’t stop
Get connected worldwide, rock on!

(Repeat above 2 stanzas)

Dr Christopher Chia
Chief Exective Officer

They call me CEO, hear me out everyone
My aim, a vibrant media hub for the city
Singapore-made content to be number one
Media choice and jobs for everybody

Michael Yap
Deputy Chief Exective Officer

I’m the man for this IDM R&D
Experimentation is my cup of tea
Flagship 2B for the world’s stage
I.Jam, I.Rock and Futurescape

Amy Chua
Media Content

We classify media to give you a choice
We consult the community to give you a voice
And the industry has a part to play
To make our media city as bright as day

Heng Li Lang
Acting Director
Strategic Planning Group

Market trends, that’s like my very best friend
My eyes on KPIs every now and then
Keepings programs tracked, for your best referral
Signing off, the numbers girl


Pam Hu
Community & International Relations

MediAction, is one of my directions
Community and International relations
Be aware, appreciate, adopt, advocate
The media for work, learning and play

Lim Chin Siang
IT & Technology

We’ll be consolidating data and building
A service oriented architecture
To add value to the economy, for a bright future
Like an LCD screen, you’ll get a crystal clear picture

Ling Pek Ling
Media Policy

Keep your channels open, HD’s the new TV
Right here, anywhere through mobility
My job’s to review the MMCC (Media Market Conduct Code)
My very big ‘yes’ to industry growth

Man Shu Sum
Broadcast & Film Development

Hold up please, they call me ‘The Man’
I know good directors at (sic) the back of my hand
Film and TV, so tell me what’s next
Singapore content, on an international stage


Musical interlude

Seto Lok Yin
Assistant Chief Executive
Industry Development

The time has come to build our talents
These are the strength (sic) for the new challenge
Global market for local growth
With the right schemes and support

Cassandra Tay

Communications is key to grow our media city
Hand in hand with the press for publicity
Singapore Media Fusion, it’s everywhere
“I Made it in Singapore”
China, Cannes, here we come

Tham Wai Kin
Customer & Licensing Services

Nothing but the best service for our customers
Fees and fines, we make it all the easier
This for the industry & public licensees
You can holler at us 24/7

Tow Joon Lai
Corporate Services

People and money, that’s my spot
I stay focused on the dot, strategically support
Next I’ll beautify our Fusionopolis
Singapore Quality Class, please take notice

Yeo Chun Cheng
Chief Information Officer

They call me the HDTV guy
My tasks include internal systems integration
HRFIS, PMP to iTrax
Please stay tuned, next up Channel X!


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