Leading non-governmental groups in Singapore join forces to launch “We Breathe What We Buy”, a campaign initiated by concerned citizens for the purpose of raising awareness, educating and empowering the public to be part of the solution to Singapore’s annual haze problem.

In 2013, Singapore’s 3-hour PSI shot to a record high of 401. The haze is largely caused by the unsustainable clearing of land fuelled by growing global demand for pulp/paper and palm oil. Palm oil is the world’s most widely used vegetable oil, commonly found in many consumer products, such as lipsticks, toothpaste, pizza and ice-cream – more than half of the products typically found in a supermarket contain palm oil. By 2020, the use of palm oil is expected to double as the population grows and people become more affluent[1]. Currently, 85% of the world’s supply is produced in plantations located mainly in Indonesia and Malaysia[2], with plantations many times the size of Singapore[3].

Elaine Tan, CEO of WWF-Singapore asserts, “While Singaporeans are faced with the harsh realities of the haze, we need to work harder at getting consumers to establish the direct impact of our consumption. It is for this reason that the campaign is titled “We Breathe What We Buy”, where we aim to drive mass public consumer awareness, to create demand for certified sustainable palm oil, and bring about a market transformation that can help to stop the haze.”

United on a common vision, WWF-Singapore, People’s Movement to Stop Haze (PM.Haze), and Singapore Institute of International Affairs (SIIA) will work together to heighten public awareness of the solutions available and where we – as consumers – can also drive positive change through direct consumer action. A series of educational outreach programs will be conducted, supported by a mass media / public engagement campaign featuring bus stop ad placements, nature walks, mall exhibitions, school talks, art installations and social media content driven by a strong cast of social influencers. One of the key goals of the campaign is to collect 50,000 pledges from people in Singapore to support companies that go ‘haze-free’.

Tan Yi Han, Co-founder of PM.Haze said, “Through social media, conversations with the general public and surveys, we saw that the vast majority of people in Singapore were unaware of their role in the haze problem as a consumer. And so, whenever the haze hits, people would only feel fear and frustration. From today onwards, we are giving people the tools to transform this negativity into positive action. We want everyone to realise that we can already start protecting our clean air with these 5 actions: consume less edible oil, use less paper, choose certified sustainable palm oil and paper products, and take the pledge to encourage companies to go ‘haze-free’.”

With the pledges collected, WWF-Singapore will engage with companies in Singapore to work on long term transformative solutions that will encourage the adoption and use of Certified Sustainable Palm Oil (CSPO). Europe is leading the charge internationally, with the European palm oil industry setting the course for 100% CSPO by 2020. Working in concert with both end consumers and producers / businesses the campaign hopes to achieve a similar milestone in Singapore.

Darrel Webber, Secretary General of RSPO said, “It’s great to see Singapore-based NGOs working together to find solutions to what has become an annual scourge for the region. The benefits of sustainable development in South East Asia will be enjoyed by South East Asians. It’s about time for the ask for sustainable development not to be seen as a Western demand but as a demand from South East Asians. Singaporeans can pave the way for others in the region to follow. We urge every Singaporean to play their part by asking companies to act today for a sustainable future.”

The campaign website http://webreathewhatwebuy.com opens for pledge-taking today. Members of the public can also learn more about the haze through an interactive exhibition on 25th and 26th July at City Square Mall (B1 Fountain Square) and “Air Your Views”, a nature walk cum outdoor forum on haze, organized by PM.Haze on 1st August at Admiralty Park.

[1] http://www.wwf.org.au/our_work/saving_the_natural_world/forests/palm_oil/
[2] http://www.wwf.org.au/our_work/saving_the_natural_world/forests/palm_oil/
[3] https://www.hazetracker.org/about-haze
Notify of
Inline Feedbacks
View all comments
You May Also Like

Ng Eng Hen urges servicemen to speak out on violations, but there no reassurance that those who do will be protected

Following the recent National Service (NS) training death and subsequent discussions about…

SDP wants Manpower Minister to retract correction directions and apologise as the party quoted statistics taken from MOM itself

On 2 January (Thursday), the Singapore Democratic Party (SDP) has released a…

“叫后面的驾驶者怎么驾车” 德士喷出浓浓白烟惹议

若看见前方的车子喷出浓浓的白烟,相信都会感到疑惑不安吧,一名司机就见眼前的德士频频喷出浓浓的白烟,感到不安的问到,“这叫后面的车子如何开车啊?” 在脸书群组All Singapore Stuff上流传了一段长约一分钟的视频,相信是一名乘客所拍下的,讲述其前面的德士频频喷出白烟。 视频中只见一辆打着警示灯的德士,在等候交通灯转绿时,车子频频喷出白烟。 当交通灯转绿,德士开跑时,团团的白烟自德士排气管喷出,甚至影响了后方驾驶者的视线。视频尾端只听到有人问到“哇,他(德士司机)不知道的吗?”,“他知道的。” 随后,只见该辆德士就停在巴士站旁边。 有关视频于周一(17日)上载,至今已经吸引了超过3万7000人观看,且吸引了181人转发。 大部分网民都认为,德士司机已经意识到车子有问题,且打上了紧急信号灯,劝请摄影者要有耐心,不要跟太近。 “人们有时就喜欢假设一些事情……我们只要正面看待事情……紧急信号灯已经亮起,司机可能正准备到修车厂……或许司机已经联络修车工厂,而被指示‘若车子还能开得动,就开到工厂来’。” 然而也有部分网民揶揄道,“新加坡终于有了白色圣诞节了”,“提早庆祝圣诞节”,“一直下雨,天气冷,连车子都呼出白气了”。 还有网民说道,“前面司机准备发射导弹了,你还跟得那么近?!”,令人看了嘀笑皆非。

时薪竟然高达1360元!? 面包店乌龙广告疯传

“在面包店工作,时薪竟然高达1360元,这可算是新加坡最高薪了吧,还等什么!?”此广告被网民在脸书等社交媒体上疯传,纷纷呼吁民众应聘,而面包店随后澄清只是摆乌龙了,并在脸书上帖文道歉。 该招聘广告于昨日(9月11日)开始在脸书上疯传,内容为一面包店招聘门市店员,工作时段分早班上午6时-下午2时,以及晚班下午2时-晚上10时,晚班和周末工作还有补贴,重点是时薪竟然高达1360元! 网友见到有此“好康”立刻分享到脸书上,至今已经有近500人做出反应,网民纷纷留言表示“有兴趣!”、“做三年就可以退休了。我就算加班也愿意。”。也有网民调侃道,“相信这份工作一定很有挑战性”、“没想到这件面包店赚这么多”。 相关面包店意识到有关乌龙事件后,于昨日傍晚时分杂志脸书上帖文道歉,指误把“每月”写成“每小时”,并且附上更正后的招聘广告。 新广告中注明了,招聘门市店员的月薪将依据工作时间而定,介于1500元至1900元之间,欢迎有兴趣者详谈。 此外,另有一则疑似乌龙广告今天也被分享到脸书上,帖文上写道,“若申请不到时薪1360元的面包店工作没关系,可以申请这个时薪5000元的发型师工作”。 有关帖文于今天下午4时许上载到脸书上,看到的网民都不禁莞尔一笑,调侃道“这个更好哦”。