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Scoot battles boredom on flight with its own entertainment channel

Scoot launches its own ScooTube channel today starting with a zombie trailer parody featuring bored-to-death zombies on a plane. In the film, the only way to survive the epidemic is to stay entertained.

Scoot™, the low-cost, medium-haul arm of the Singapore Airlines Group managed by Budget Aviation Holdings, has carried over seven million guests since taking to the skies in June 2012.

The world’s first all 787 Dreamliner fleet operates between Singapore and Sydney, Gold Coast, Bangkok, Taipei, Tokyo, Tianjin, Shenyang, Nanjing, Qingdao, Seoul, Hong Kong, Perth, Osaka, Kaohsiung, Hangzhou, Melbourne, Guangzhou, Jeddah, Chennai and Amritsar, and soon to Sapporo, Jaipur, Dalian and Athens.

As Scoot’s business grows and reaches beyond Asia Pacific and into Europe, it also aims to expand its brand presence globally for more people to discover the Scoot experience.

According to Psychology Today, the more bored you are, the shorter your lifespan. Combine that with the old cliché “dying of boredom”, and you have a thriller of a trailer that shows passengers on a flight struck by boredom and turning into zombies.

As the first airline to do so, Scoot launches its own entertainment channel called ScooTube (www.youtube.com/flyscoot) starting with this parodied zombie trailer.

 

In this case, if someone searched “in-flight entertainment”, the last thing they would expect to see is a zombie trailer parody showing them how to stay entertained on a flight with Scoot’s streaming in-flight entertainment service: ScooTV.

Offering amenities including onboard Wi-Fi Internet connectivity and in-seat power as well as the ability to redeem and accrue Singapore Airlines KrisFlyer miles, Scoot was voted 2015-16 Best Low-Cost Airline (Asia/Pacific) by AirlineRatings.com and ranked in the Top 10 of the World’s Best Low-Cost Airlines in 2015 by Skytrax.

Jacqueline Loh, Head of Marketing, Product and Ancillary Revenue at Scoot, said, “As we expand our footprint beyond Asia Pacific, there is an increasing need to ensure that we have a global appeal and that we can leverage global platforms, while continuing to bring our core messages [of our 787 product and ancillaries] to our fans and new markets.

Parodying popular entertainment formats allows us to tap on a universal appeal for “good ole’ fashioned entertainment” within the YouTube environment, and in the process bring Scoot’s unique humor and perspective to a wider audience.”

Adrian Yeap, Creative Director of Publicis Singapore, the agency behind the trailer said, “If you can have snakes on a plane, why can’t you have zombies?

We took the old cliché ‘dying of boredom’ and turned it on its head with a trendy, modern take on the zombie genre. As fans of the zombie genre ourselves, we had lots of fun imagining zombies on a plane.”