bts

Online searches on McD, Louis Vuitton, Coca-Cola in S’pore jump after collaboration with BTS, iPrice study reveals

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In Singapore, Google searches on a brand can jump up to more than 50 per cent after a collaboration with K-pop boy band BTS, according to the latest study by e-commerce aggregator iPrice on 8 July. iPrice’s study revealed that collaborations with the seven-member South Korean boy band have significantly increased Singaporeans’ interest in popular … Read more

South Korea’s largest online platform Naver relocates data centre from Hong Kong to Singapore

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Dubbed the “Google” of South Korea, Naver has moved its overseas backup data centre from Hong Kong to Singapore amidst growing concerns over the new security law enacted in Hong Kong.  South Korea’s largest online portal has securely transferred all its data in Hong Kong’s backup centre to Singapore earlier in July. This was announced in a … Read more