Travel industry looks to Chinese tourists to cap post-COVID rebound
Industry leaders are predicting a global tourism revival this year, with the return of Chinese tourists playing a significant role. The desire to travel is at an all-time high, with leisure travel surpassing business travel.
Chinese tourists, now free from COVID-19 restrictions, are expected to contribute to the boom, putting pressure on the travel industry. Hotel chains are experiencing a shift in travel habits, with a greater focus on leisure rather than business.
The industry is working to meet the surge in demand and recover from the challenges of the past two years.