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星展银行红包封搞创意惹争议 “花开富贵”改为“花开富归”

by 林殊
23/01/2020
in 报道, 新闻, 时事, 社区, 观点, 趣闻
Reading Time: 1 min read
0

新年将至,相信大家都会收到来自各家银行或商店的红包封套,星展银行为了能够在红包袋上发挥创意,将新年祝福语“花开富贵”改成“花开富归”,却引起公众的争议。

日前有读者联系《新明日报》指星展银行红包封上的祝福语令他咋舌,据悉星展银行的红包封套上以中英文写上祝福语,但将中文中的“花开富贵”改为“花开富归”,取之谐音。

对此,有人认为使用“归”一字有不吉利之意,事情公开后,也引发网友的讨论。

而星展银行为何会以此选择“花开富归”,银行解释,由于该红包封套是以环保纸张制作而成,加上有“当大自然盛开时,财富也能回归”之意,呼吁公众尽责,迈向可持续性的未来。

但显然,有些人对此解释并不买账,尽管得知这是创意所为,但因为“归”字多数用以讣告或葬礼上,有“福寿全归”之意,部分网友认为则相当不吉利。

该名爆料读者表示, “所幸,我及时发现,不然把红包分给亲友的话,可就不好了。”

然而,也不全是所有人都不能接受,《新明日报》受访一些公众时,还是有人表示能够接受“创意”,除了有上述之意,但其实也可以将“归”视为回来的意思,并不全然是贬义之词。

星展银行(DBS Bank)受询时表示;“在这佳节期间,我们希望透过传统问候语的谐音,创意地传达给顾客有关持续发展的信息。我们希望顾客能够了解我们传达这些信息背后的精神,在祝贺新年的同时,提醒公众环保的意识,让后代能够享用更美好的未来。”

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