Mediacorp has announced a partnership with Singapore-based online media company Mothership, parenting site and app theAsianparent, and movies and entertainment booking service Popcorn, to broaden its digital network in Singapore as it aims to reach out to the younger audiences.
The agreement will see Mediacorp as the exclusive representative for all direct and programmatic media sales in Singapore for the three partners, while the trio will assist Mediacorp in delivering comprehensive marketing solutions to advertisers via branded content.
With the three new additions, the Mediacorp Digital Network now comprises of eight partner brands in total – ESPN, VICE, Singapore Tatler, YouTube, 99.co, Mothership, theAsianparent, and Popcorn.
Not forgetting, Mediacorp also has 10 digital brands under its operation, which are CNA, CNA Lifestyle, CNA Luxury, TODAY, BERITA, Seithi, Toggle, MeRadio, 8 World, and 8Days.
“We are delighted to welcome Mothership, Popcorn, and theAsianparent to the Mediacorp Digital Network, cementing our position as the top digital network in Singapore,” said Parminder Singh, the Chief Commercial and Digital Officer at Mediacorp.
“The Mediacorp Digital Network delivers the best of Mediacorp and its partners to consumers, and these partnerships enable greater scale and further strengthen our suite of content solutions for advertisers and agencies,” he added.
Meanwhile, Founder and CEO of Popcorn, Ken Ming Lee, commented, “We are excited to join the Mediacorp Digital Network to offer advertisers a new way of reaching consumers before they step into shopping malls. We believe that Mediacorp’s track record and expertise will help us reach new heights.”
“We are excited about collaborating with Mediacorp. As theAsianparent enters the next phase of growth, this strategic collaboration enables us to tap on Mediacorp’s expertise in the digital network space to enhance our solutions and grow our clientele base while we continue to grow our parenting community network,” added Roshni Mahtani, Founder and Group CEO of theAsianparent.