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Asian video streamers battle Western giants

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by Sam Reeves
From Chinese behemoths backed by the likes of Baidu to Southeast Asian upstarts offering free content, Asian video streaming services are challenging Western giants seeking to expand in the region.
As more consumers in Asia get reliable internet access on smartphones and tablets, myriad platforms — including US outfits such as Netflix and Amazon — are vying to sign them up.
In a bid to appeal to audiences across the vast and diverse region, services are racing to buy local content, produce their own offerings and are taking new approaches such as free-to-viewer services with ads.
“The whole landscape is changing,” James Bridges, CEO and co-founder of documentary streaming service iwonder, which operates in Australia, New Zealand and Southeast Asia, told AFP.
“What is striking at the moment is that not only does the content range widely, but also the models — from ad-supported to subscription.
“The variety of all of those combined mean there is a lot of room for people to try different things.”
Audiences are the winners from the intense competition, with a flood of original content being made to cater to local markets.
These include Netflix’s critically acclaimed Indian-made thriller series “Sacred Games” and “KL Gangster: Underworld”, a collaboration between iflix and Malaysia’s Skop Productions.
Some services such as Malaysia-headquartered iflix and Hong Kong-based Viu are giving away content for free and making money from ads, while also offering a subscription premium service.
India’s homegrown (but Disney-owned) outfit Hotstar has established its dominance by luring in viewers through cricket match broadcasts.
Other services are seeking to appeal to niche audiences. Iwonder offers documentaries and current affairs programmes, sometimes paired with news articles about the same topic.
The landscape is set become even more competitive with Disney and Apple poised to launch streaming platforms along the same subscription model as Netflix.

Risks and rewards

While the risks of entering the fast-evolving scene are huge, the rewards can be too in a part of the world where economic growth is still strong even as much of the West remains in the doldrums.
The Asia Pacific online video industry will generate $27 billion in advertising and subscription revenue this year, up 24 percent year-on-year from 2018, according to a report from consultancy Media Partners Asia (MPA).
The region’s biggest homegrown platforms are in China, where outside players are largely locked out. The major ones are iQiyi — controlled by search giant Baidu — followed by Tencent Video and Alibaba’s Youku Tudou.
And in a potential threat to growth plans of Western platforms, they have started moving beyond the world’s number two economy, with iQiyi and Tencent expanding into Southeast Asia.
Key for the future of streaming in Asia is “what happens to the larger scale players,” said MPA executive director Vivek Couto.
“How do the Chinese platforms develop and operate?”
Meanwhile India, which does not restrict outside players to the same degree as China, has become a key battleground for streaming services.
Amazon Prime Video has made strong inroads while expansion in India is a priority for Netflix, which last year announced nine new Indian original productions.
The California-headquartered company also introduced a cheaper, mobile-only subscription in India in the hope of winning more customers in a highly price sensitive market.

Crowded market

Price is a key challenge for foreign players right across a region where people are less willing to pay for content than in more developed markets and piracy is rampant.
Netflix has taken other steps in Asia, including making its service available in more local languages and partnering with major telcos and internet service providers, but recognises there is a long road ahead.
“The industry is still just getting started in Asia… we have a lot more to learn,” a company spokesperson said.
In such a crowded market, industry insiders believe only companies with deep enough pockets to sustain losses for years and those offering really innovative products will survive.
“As competition heats up, there’s no doubt we’ll start seeing more M&A (merger and acquisition) talks and partnerships in Asia,” said Peter Bithos, chief executive of HOOQ, a streaming platform operating in Southeast Asia and India.
Netflix and Amazon are however unlikely to snap up local streaming platforms unless they have a decent amount of local content in a big market, said MPA’s Couto.
On the other hand, Chinese players and Hotstar may look at buying other services “at the right price, and the right time and with the right access to content”, he added.
– AFP

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Hotel Properties Limited suspends trading ahead of Ong Beng Seng’s court hearing

Hotel Properties Limited (HPL), co-founded by Mr Ong Beng Seng, has halted trading ahead of his court appearance today (4 October). The announcement was made by HPL’s company secretary at about 7.45am, citing a pending release of an announcement. Mr Ong faces one charge of abetting a public servant in obtaining gifts and another charge of obstruction of justice. He is due in court at 2.30pm.

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SINGAPORE: Hotel Properties Limited (HPL), the property and hotel developer co-founded by Mr Ong Beng Seng, has requested a trading halt ahead of the Singapore tycoon’s scheduled court appearance today (4 October) afternoon.

This announcement was made by HPL’s company secretary at approximately 7.45am, stating that the halt was due to a pending release of an announcement.

Mr Ong, who serves as HPL’s managing director and controlling shareholder, faces one charge under Section 165, accused of abetting a public servant in obtaining gifts, as well as one charge of obstruction of justice.

He is set to appear in court at 2.30pm on 4 October.

Ong’s charges stem from his involvement in a high-profile corruption case linked to former Singaporean transport minister S Iswaran.

The 80-year-old businessman was named in Iswaran’s initial graft charges earlier this year.

These charges alleged that Iswaran had corruptly received valuable gifts from Ong, including tickets to the 2022 Singapore Formula 1 Grand Prix, flights, and a hotel stay in Doha.

These gifts were allegedly provided to advance Ong’s business interests, particularly in securing contracts with the Singapore Tourism Board for the Singapore GP and the ABBA Voyage virtual concert.

Although Iswaran no longer faces the original corruption charges, the prosecution amended them to lesser charges under Section 165.

Iswaran pleaded guilty on 24 September, 2024, to four counts under this section, which covered over S$400,000 worth of gifts, including flight tickets, sports event access, and luxury items like whisky and wines.

Additionally, he faced one count of obstructing justice for repaying Ong for a Doha-Singapore flight shortly before the Corrupt Practices Investigation Bureau (CPIB) became involved.

On 3 October, Iswaran was sentenced to one year in jail by presiding judge Justice Vincent Hoong.

The prosecution had sought a sentence of six to seven months for all charges, while the defence had asked for a significantly reduced sentence of no more than eight weeks.

Ong, a Malaysian national based in Singapore, was arrested by CPIB in July 2023 and released on bail shortly thereafter. Although no charges were initially filed against him, Ong’s involvement in the case intensified following Iswaran’s guilty plea.

The Attorney-General’s Chambers (AGC) had earlier indicated that it would soon make a decision regarding Ong’s legal standing, which has now led to the current charges.

According to the statement of facts read during Iswaran’s conviction, Ong’s case came to light as part of a broader investigation into his associates, which revealed Iswaran’s use of Ong’s private jet for a flight from Singapore to Doha in December 2022.

CPIB investigators uncovered the flight manifest and seized the document.

Upon learning that the flight records had been obtained, Ong contacted Iswaran, advising him to arrange for Singapore GP to bill him for the flight.

Iswaran subsequently paid Singapore GP S$5,700 for the Doha-Singapore business class flight in May 2023, forming the basis of his obstruction of justice charge.

Mr Ong is recognised as the figure who brought Formula One to Singapore in 2008, marking the first night race in the sport’s history.

He holds the rights to the Singapore Grand Prix. Iswaran was the chairman of the F1 steering committee and acted as the chief negotiator with Singapore GP on business matters concerning the race.

 

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Chee Soon Juan questions Shanmugam’s $88 million property sale amid silence from Mainstream Media

Dr Chee Soon Juan of the SDP raised concerns about the S$88 million sale of Mr K Shanmugam’s Good Class Bungalow at Astrid Hill, questioning transparency and the lack of mainstream media coverage. He called for clarity on the buyer, valuation, and potential conflicts of interest.

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On Sunday (22 Sep), Dr Chee Soon Juan, Secretary General of the Singapore Democratic Party (SDP), issued a public statement on Facebook, expressing concerns regarding the sale of Minister for Home Affairs and Law, Mr K Shanmugam’s Good Class Bungalow (GCB) at Astrid Hill.

Dr Chee questioned the transparency of the S$88 million transaction and the absence of mainstream media coverage despite widespread discussion online.

According to multiple reports cited by Dr Chee, Mr Shanmugam’s property was transferred in August 2023 to UBS Trustees (Singapore) Pte Ltd, which holds the property in trust under the Jasmine Villa Settlement.

Dr Chee’s statement focused on two primary concerns: the lack of response from Mr Shanmugam regarding the transaction and the silence of major media outlets, including Singapore Press Holdings and Mediacorp.

He argued that, given the ongoing public discourse and the relevance of property prices in Singapore, the sale of a high-value asset by a public official warranted further scrutiny.

In his Facebook post, Dr Chee posed several questions directed at Mr Shanmugam and the government:

  1. Who purchased the property, and is the buyer a Singaporean citizen?
  2. Who owns Jasmine Villa Settlement?
  3. Were former Prime Minister Lee Hsien Loong and current Prime Minister Lawrence Wong informed of the transaction, and what were their responses?
  4. How was it ensured that the funds were not linked to money laundering?
  5. How was the property’s valuation determined, and by whom?

The Astrid Hill property, originally purchased by Mr Shanmugam in 2003 for S$7.95 million, saw a significant increase in value, aligning with the high-end status of District 10, where it is located. The 3,170.7 square-meter property was sold for S$88 million in August 2023.

Dr Chee highlighted that, despite Mr Shanmugam’s detailed responses regarding the Ridout Road property, no such transparency had been offered in relation to the Astrid Hill sale.

He argued that the lack of mainstream media coverage was particularly concerning, as public interest in the sale is high. Dr Chee emphasized that property prices and housing affordability are critical issues in Singapore, and transparency from public officials is essential to maintain trust.

Dr Chee emphasized that the Ministerial Code of Conduct unambiguously states: “A Minister must scrupulously avoid any actual or apparent conflict of interest between his office and his private financial interests.”

He concluded his statement by reiterating the need for Mr Shanmugam to address the questions raised, as the matter involves not only the Minister himself but also the integrity of the government and its responsibility to the public.

The supposed sale of Mr Shamugam’s Astrid Hill property took place just a month after Mr Shanmugam spoke in Parliament over his rental of a state-owned bungalow at Ridout Road via a ministerial statement addressing potential conflicts of interest.

At that time, Mr Shanmugam explained that his decision to sell his home was due to concerns about over-investment in a single asset, noting that his financial planning prompted him to sell the property and move into rental accommodation.

The Ridout Road saga last year centred on concerns about Mr Shanmugam’s rental of a sprawling black-and-white colonial bungalow, occupying a massive plot of land, managed by the Singapore Land Authority (SLA), which he oversees in his capacity as Minister for Law. Minister for Foreign Affairs, Dr Vivian Balakrishnan, also rented a similarly expansive property nearby.

Mr Shanmugam is said to have recused himself from the decision-making process, and a subsequent investigation by the Corrupt Practices Investigation Bureau (CPIB) found no wrongdoing while Senior Minister Teo Chee Hean confirmed in Parliament that Mr Shanmugam had removed himself from any decisions involving the property.

As of now, Mr Shanmugam has not commented publicly on the sale of his Astrid Hill property.

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