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韩国乐天免税店进驻樟宜机场 有望销售额达46亿元

by 林殊
25/10/2019
in 新闻, 财经
Reading Time: 1 min read
0

图为示意图

明年6月起,韩国免税店乐天,将取代烟酒商DFS于樟宜机场的特许经营权,有望达到销售额4万亿韩元(46亿新元)。

自DFS烟酒免税商店宣布明年6月退出樟宜机场,也有其他业者对于进驻该机场运营跃跃欲试。

樟宜机场集团昨日(24日)宣布,乐天表现出诚意和提出最具吸引力的计划,因此宣布将特许经营权授予乐天免税店。

其合同期限为六年,从2020年的6月9日开始,遍布樟宜机场四个搭客大厦的18间烟酒免税店,总面积超过8000平方公尺。

樟宜机场集团商业部执行副总裁Lim Peck Hoon表示,“乐天提出了最引人注目的提案,利用智能技术为客人提供全通路(omni-channel)的零售体验。乐天也表现出对市场环境的高度敏锐,在充满竞争力展现厚实的财务能力与基底,提出很健全的商业计划。”

樟宜机场集团表示,乐天将采用全新的设计,并在第三航展站楼的店面外观进行彻底改造,提高视觉冲击力与可见性。同时,乐天也会在开店之际展示最新产品,并办理各项体验活动,增加与顾客的互动性。

乐天免税店则表示,樟宜机场将会是海外经营免税店中规模最大的免税店,以此提高成本竞争力与收益,也提升品牌价值。

该公司计划通过在樟宜机场经营免税品,提高成本竞争力和收益,同时借这个机会提升品牌价值。

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