In conjunction with Breast Cancer Awareness Month, Shunji Matsuo’s Makeover Magic is returning for its seventh year in support of seniors and cancer survivors by giving them glamorous makeovers for a photoshoot and runway show, with the Breast Cancer Foundation (BCF) being the beneficiary for this year’s initiative.
Founded by the late Shunji Matsuo, who passed away from pancreatic cancer, Makeover Magic kick-started in 2013 to celebrate the beauty of ageing by giving free makeovers to seniors. Every year, the photoshoot and runway show are held to encourage seniors and cancer survivors to embrace life positively.
“Our founder Mr Shunji Matsuo had often said that he wanted to inspire others to be different and to be happy. Even though he’s no longer with us, it is important for us to continue his legacy of bringing light and joy to the lives of others by paying tribute to cancer survivors through makeovers. I look forward to Makeover Magic every year,” said Tay Tat Sin, Managing Director of Shunji Matsuo.
This year, the project will be supporting and empowering 25 seniors over the age of 60 and cancer survivors, including 7 BCF members, who will be transformed into confident, fashion-forward models through magical makeovers comprising:
- Makeup by Shiseido and The Makeup Room
- Hair by award-winning Creative Director, Lai Mei Jen and team from Shunji Matsuo Hair Studio
- Costume by MDIS School of Fashion & Design students
- Catwalk Training by Ms Universe Singapore 2011, Ms Valerie Lim & Mrs Singapore Globe 2019, Mrs Yuko Chan
“Breast Cancer Foundation is honoured to be the beneficiary of this year’s Makeover Magic, a deeply meaningful initiative started by the late Mr Shunji Matsuo. Our breast cancer warriors who took part in the photoshoot have all said that they had lots of fun and are glad they are part of the event. Our gratitude to the Shunji Matsuo team for giving the ladies an experience of a lifetime,” commented Staphnie Tang, Vice President at Breast Cancer Foundation.
In the lead up to the runway show, a photoshoot of six Breast Cancer Foundation models was organised to capture and showcase the fighting spirit of the survivors with the bold costumes designed by Management Development Institute of Singapore (MDIS) students.
The runway show, held in partnership with Canon Singapore, Shiseido Professional, MDIS, and The Makeup Room, will take place on 29 October 2019, Tuesday at the Singapore Chinese Cultural Centre Far East Organization Auditorium, Level 9.
During the event, veteran celebrities Jin Yinji and Liu Ling Ling will be joining the Makeover Magic models on stage for a lineup of runway and musical performances.
“Canon Singapore is humbled to be documenting the makeover process for breast cancer survivors. Teaming up with Canon EOS World photographers, we hope to provide a lasting reminder of how strong and beautiful the survivors are,” noted Edwin Teoh, Head of Marketing, Singapore Operations, Canon Singapore.
“Pictures can freeze a moment in time and these images will serve as a beacon of hope and empowerment for others. Visitors can look forward to these stunning displays at the exhibition,” he added.
Makeover Magic Event Details
|Date:||29th October 2019, Tuesday|
|Venue:||Singapore Chinese Cultural Centre, Far East Organization Auditorium, Level 9|
|Ticket Price||$50 (Limited slots left. Includes a goodie bag and light refreshments)|
|Contact (WhatsApp):||(+65) 9782 9168|