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上网预购旅游配套要提防“销售陷阱”? 竞消委拟新准则吁提高透明度

by 林殊
01/10/2019
in 新闻, 时事, 社交媒体, 社区, 财经
Reading Time: 1 min read
0

图源:网络图片

现今因网络发达,民众经常以网络解决许多事务,其中更包括网络预购旅游配套,但大家是否有发现,在被网络预购的旅游配套,或促销活动吸引购买后,最后付出的价格却比预期的还要多?为了提高价格透明度,竞消委拟定一套准则清楚说明哪些行为可能抵触法令,协助业者清晰显示价格并宣传。

新加坡竞争与消费者委员会(Competition and Consumer Commission of Singapore,简称竞消委)自去年4月接管保护消费者公平交易法令的相关事务后,首次针对业界竞争机制及消费者权益课题进行市场研究。

该调查于去年7月至今年4月间进行,共参考38种旅游预订网站的做法,并邀请750个业者,包括航空公司和酒店在内进行访谈调查。竞消委也会针对所有消费品供应商制定价格透明度准则,并征询公众意见。

竞消委昨日(30日)公开调查结果,表示我国消费者近年转向透过网络预订、比价以及购买相关旅游配套如机票和住宿,大部分均透过供应商的官方网站、网络旅行社(如Expedia、Booking.com)以及免费比价搜索引擎(Skyscanner, Trivago)之管道购买,但上述管道虽有其便利之处,但却容易出现“陷阱”。

网络预购旅游配套四大陷阱,竞消委供业者准则参考

报告内也指出四种常遇“陷阱”,即逐步加价(drip pricing)、预先勾选框(pre-ticked boxes)、删除线定价(strikethrough pricing),及以虚假或误导性信息强迫推销。

结果显示,500名消费者中,逾八成的消费者在预定机票和酒店时遇过“逐步加价”的手法,在预定期间显示较为便宜的价格,但却未纳入消费税、信用卡收费等强制性费用,最终在支付的费用上比预期标价更高。

此做法将会诱导消费者根据误导的信息而进行购买,从而造成消费者的损失,同时也妨碍了消费者有效地货比三家的机会,限制竞争。

另外,约四成的受访业者坦承,会替消费者预选附加产品或服务,消费者若没有明确删除不要的选项,就会“不小心”买下自己不要的产品。

约五成的免费比价搜索引擎会使用删除线定价,即以删除线划掉原本价格,并在旁显示现价,46%的消费者会选择相信。此做法误导之意,因为被删除的“原价”可能仅与产品的某些项目匹配,并不能反映真实价格,或可能会诱导消费者以更高的价格购买产品。

至于强迫推销手法,近八成受访消费者表示,如果发现机票或酒店客房的数量或促销期有限,他们更可能下订单结账,而当中有超过四成后悔当时仓促决定。

因此,为了保障消费者利益,竞消委也提供准则,协助业者清楚标价,或是是否具有误导之意,例如,将所有强制性费用涵盖在价格中;避免为消费者预选产品或服务,若有预先勾选框,必须在醒目的位置提供勾选产品;要求业者应使用真实的原价供比较等。

竞消委邀请公众对拟议的价格透明度准则提出反馈和意见,截止日期为10月21日。欲知更多详情,可上网www.cccs.gov.sg查阅。

 

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上网预购旅游配套要提防“销售陷阱”? 竞消委拟新准则吁提高透明度

by 林殊
01/10/2019
0

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