Mediacorp has announced on Thursday (12 April) that its publications 8 DAYS and i-Weekly, covering the latest trends in entertainment, celebrities and lifestyle, will move to a fully-digital future.
It noted that 8 DAYS, an English language magazine, and i-Weekly, a Chinese language magazine, will focus on growing their digital properties which have gained popularity over the past year. According to the company, 8days.sg has attracted an average of 2.1 million page views a month since its launch in last April.
After a revamp in July 2017, i-Weekly, housed in toggle.sg, has seen average page views of 1.3 million a month. The last print editions of these weekly publications will be issued at the end of September 2018.
Together with this move, Mediacorp said that it will not be renewing its licence to publish the Singapore version of global fashion magazine ELLE. The October 2018 edition of ELLE in Singapore, to be released in September 2018, will be the last one published by Mediacorp.
At the same time, the company said that it will close SmartParents, its website providing parenting advice and how-to’s. Audiences of these two titles will continue to be served by Mediacorp’s range of products and platforms.
“These decisions are in line with Mediacorp’s efforts to refresh the iconic 8 DAYS and i-Weekly brands as it focuses on building its own lifestyle and entertainment content. Through these brands, Mediacorp will continue to offer advertisers targetted, innovative solutions,” the statement wrote.
Debra Soon, Chief Customer Officer, Mediacorp said, “The moves we are announcing today enable us to focus our editorial capabilities on the digital delivery of content. We will continue to innovate, create and present lifestyle and entertainment news in fun and relevant ways for readers and clients. Through our digital offerings, TV and radio platforms and ground events, we are increasing engagement and building communities.”
As a result of the changes, the company said that a number of roles will be affected. Over the next six months, Mediacorp will retrain and redeploy affected employees to other jobs within the company’s various growth areas.
“Mediacorp thanks all employees supporting 8 DAYS, i-Weekly, ELLE Singapore and SmartParents for their dedication and past and continuing contributions to these properties. We also thank our partners for their support through the years,” it ended.