Budget Aviation Holdings (BAH), which managed national low-cost carrier, Tigerair and Scoot’s, said on Friday (4 November) that Tigerair will come under the later brand starting from next year.
It also said that both companies will also adopt a single operating licence.
The company said that the integration is expected to be realised between mid and end 2017, taking into account commercial, operational and regulatory considerations, which will encompass flight scheduling and connections, as well as a common website, contact centre and check-in counters for passengers.
SIA chief executive and BAH Chairman, Goh Choon Phong, stated that both airlines had “made good progress in their integration since the establishment of (BAH) as a common holding company in May” this year.
He said, “The integration has already led to commercial and operational synergies between Scoot and Tigerair that are providing growth opportunities for both airlines.”
Mr Goh also added that “the logical next step is to pursue a common operating licence and common brand identity to enable a more seamless travel experience for customers.”
Budget Aviation Holdings CEO, Lee Lik Hsin, commented on the brand integration, saying, “A single brand touchpoint will also enable a more seamless travel experience for guests across our network and allow us to bring Scootitude to more guests in the region.”
