SINGAPORE – Action for AIDS is proud to announce that on World AIDS Day (1 December 2013), in collaboration with BLUSH, an all-female pop group, produced by Quincy Jones, we have released a new song and music video entitled Doing It Better.
The song was commissioned by Action for AIDS to celebrate the organisations’s 25th Anniversary as well as to renew its commitment to reaching out to young Singaporeans with the safer sex message of – if you are going to have sex, make sure you’re safe and wear a condom.
Speaking of the collaboration that went into creating the Doing it Better video, Professor Roy Chan President of Action for AIDS said: ‘The video we have is a wonderful example of the convergence of ideas and collaboration of effort to address HIV among young people. It harnesses a talented pop group – Blush, a creative team of song writers and producers, with images of young multicultural youths in a setting that is ubiquitously identifiable for many in Singapore and the Asia-Pacific region. The video is a winner on so many levels.”
“We would like to acknowledge the generosity and creativity of the writers, musicians, production team and performers who contributed their effort and time and made it possible for this video to be a reality. We also thank ESP condoms for their kind support.”
Extending his influence to this collaborative effort is Quincy Jones, the celebrated music producer says: “The fight to combat and prevent the spread of HIV/AIDS around the world is one that can never be abandoned. As a lifelong advocate of using music and the arts to bring forth awareness and positive change for mankind, I am enormously proud that Blush is using their talents to help carry forth this message of safety and responsibility on World AIDS Day.”
Young people, straight and gay, are becoming infected with HIV. AfA hopes that Doing It Better will help to reestablish a basic HIV/AIDS education message that has increasingly been forgotten and absent from AIDS campaigns – Condom Use – in an empowering and appealing fashion. This beautiful, inclusive and powerful music video will help meet this need. Young people in Singapore and around the world must make safer sex part of their lives, we hope that they will have an opportunity to view the video and understand the message of Doing It Better.
(Doing It Better – BLUSH (feat. Russell Curry))