Burger King ad in Singapore comes under fire

Excerpts from blog Taragana:

Mark Duffy, a blogger and an advertising copywriter at a major New York City firm, said that the advertisement was among the “worst” he had ever seen in more than 17 years of his experience.

“I’ve seen a lot of sexual innuendo ads and this is about the worst, especially for something as mainstream as Burger King. I was a little repulsed by it. It’s really misogynistic to women and it’s also unappetizing,” said Duffy.

Duffy said that the woman’s face in the advertisement appeared to have been retouched to make it look like a doll, and that the American cheese on the sandwich seemed a little too white.

“It’s outlandish. They obviously didn’t hire a top-notch food photographer,” he said.

Duffy, who called on Burger King to terminate the ad, said: “It’s really distasteful on the appetite level and on the social level. The ad pretty much speaks for itself. How much more do they have to spell it out for you?”

Lauren Kuziner, a spokeswoman for Burger King, said that the campaign was produced by a local Singaporean agency, and not by the company’s U.S. advertising firm, Crispin Porter plus Bogusky.

—-

Read the full article here.

Also: Singapore finds burger ad a “mouthful”

Subscribe
Notify of
0 Comments
Inline Feedbacks
View all comments
You May Also Like

DPM Heng had responded to some requests for private-hire bus drivers facing challenges amid COVID-19 crisis, says WP’s chief

Deputy Prime Minister Heng Swee Keat had responded to some of the…

Singapore to take on Argentina at National Stadium to mark 125-year anniversary

The Singapore Lions will take on the world number two ranked team,…

Four women arrested for offences under the Women’s Charter

Four women, aged between 22 and 29, were arrested for offences under…

已有900会员受益 公积金增设上网受益人提名服务

中央公积金局如今提供网上提名受益人服务,使会员能更方便且更安全地授权予受益人承继公积金。 公积金局发表文告指出,会员如今可上网进行提名申请,只需要透过SingPass登录并在网络上填写表格,加上两名见证人一同上线,便可申请提名受益人。 以往,会员若想要提名必须与两名见证人在现场见证下,签署申请表格。 在提供了身份证号码与联系方式后,见证人会收到电邮和电话信息,以确认会员是否有意进行提名,而见证人有7日的时间进行确认,随后在透过公积金局处理提名相关事宜。 对此,公积金局对于提供网上提名服务不仅方便民众,而且其信息能够获得更好保护。 当局指出,此前见证人可能会看到受益人的名字和所分配到的公积金储蓄比例,但是通过网上提出申请,见证人将无法看到这些资料。 自本月推出以来,已有逾900名会员使用网上提名服务。据公积金局表示,开通网上服务使成员更有动力进行提名,而且已提名的会员能够在生活出现变化之际,进行上网查阅。