Andrew Loh / Deputy Editor

Supermarket chain NTUC FairPrice is extending its 5 percent discount on 500 essential housebrand items till end March 2009. Its Chief Executive Office, Mr Tan Kian Chew, says this is to “make sure that essential goods will remain available to consumers at affordable costs”.

With the discounts, “consumers can save at least 15 percent on 500 essential housebrand items,” says FairPrice in a press release to The Online Citizen. These include popular housebrand items such as FairPrice fragrant rice, cooking oil, UHT and fresh milk, instant noodles, bread and canned food.

“With this five-month extension, the scheme will help consumers save about $7.5 million in grocery bills,” the press release says, “since it was launched in December 2007.”

The 5 percent discount scheme was introduced in December last year as part of the Stretch the Dollar programme. The scheme has been extended three times so far.

FairPrice has also introduced the FairPrice Food Voucher Scheme.  In July this year, NTUC FairPrice Foundation donated $1.5 million worth of food vouchers to help needy families.  It also donated $3.5 million to NTUC in August this year to help low wage union workers manage their cost of living.

*TOC welcomes press releases from organizations. We can be reached at: [email protected] .

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